What is the primary focus of a campaign consultant's role?

The primary focus of a campaign consultant's role is to assist with campaign advertising and messaging. This involves developing strategies to effectively communicate a candidate's platform, values, and vision to the electorate. Campaign consultants are skilled in crafting messages that resonate with voters, designing promotional materials, and utilizing various media platforms to maximize a candidate's reach. They play a crucial role in shaping public perception and mobilizing support, which makes advertising and messaging a central component of their responsibilities.